What is Lalaloopsy?

Lalaloopsy is an American line of rag dolls from MGA Entertainment. They were originally released in 2010 as Bitty Buttons but the brand name was changed to Lalaloopsy shortly after launch.  Bitty Buttons (Lalaloopsy)  featured eight 12-inch original rag dolls. Bitty Buttons had the tag line "Sew Magical-Sew cute". Each doll was created with a fictional theme, reflecting the day she is born, the fabric she is sewn from, and her pet.  At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff 'N' Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.